This series is designed to help you navigate your new business through the essentials of branding.

Starting a business is a very exciting process, and a little daunting too! You have a great idea and have done the market research. You feel confident there is potential for success. 

Before jumping into the marketplace it is very important to map out your business brand identity.

The first thing to understand about brand identity is that it represents the personality of your business. It creates awareness, customer loyalty and confirms your credibility. Having a strong brand keeps your company focused in the right direction consistently and well prepared for growth.  

Some of the key components to consider when developing the brand identity for your business are:

• The Name
• The Core Values 
• The Visual Elements (logo, color palette, imagery)

The Branding 101 blog posts contain useful information to help you understand these processes.