You have chosen and registered your name and now it is time to identify your core values. 

These are the visionary qualities that your company aspires to in day-to-day operations. They guide all of your company’s decisions, communications, and transactions with people. 

When identifying your core values you will be building the foundation that your business will build on. 

With your business partner(s) or colleagues take some time to brainstorm values that will best represent you and your business. Some of the best brands are successful because they accurately represent their owner’s vision. Try to keep your value statement brief and easy to remember. Consider these questions…

• How do you want to interact with your customers? 

• What feelings do you want your brand to evoke for customers?

• Will you as an owner identify with your business’s core values?

Some examples of qualities your business could identify with are commitment to community, passion, honesty, fun, trustworthiness, and innovation. If you were branding a law firm, for example, you probably wouldn’t want to base the brand’s core values as fun, passionate, and rebellious. Qualities such as trustworthiness, reliability, and strength would be more appropriate. Once you have determined your key qualities for your brand, they will influence all other aspects of the branding process.

It is important to note that many people respond positively to businesses that have a truly genuine approach. Being engaged with your customers’ needs and offering solutions to their unique problems is highly valued. 

Have it covered? You’re ready to move on to the visual elements.