Branding 101: Identifying Your Core Values
These are the visionary qualities that your company aspires to in day-to-day operations. They guide all of your company’s decisions, communications, and transactions with people.
Branding 101
Branding 101: Choosing a Name
The name you choose for your business is the cornerstone of your brand.
Branding 101: Intro
You have a great idea and have done the market research. You feel confident there is potential for success. Before jumping into the marketplace it is very important to map out your business brand identity.
Branding 101: Creating the Visual Elements
During this phase of brand creation the visual elements of color, design, and imagery will be selected. The fonts, color palette, and imagery that are used within your logo represent your company’s style and approach. Your logo is the sum of all of its parts and each component should be considered both independently and together. …