Social media has become one of the important first steps to creating a business. It has become so important, many businesses complete this step before even creating a website.
But what’s the big deal? Why is everyone so adamant that a business needs social?
Well, let’s take a look at the benefits.
Social Media consists of a variety of free platforms such as Facebook, Instagram, Linkedin and Pinterest. These platforms are powerful tools used to host content created for your business. When crafted well, social media content can boost brand awareness, increase customer reach, and encourage customers to return to your business.
Social Media provides your brand with the space it needs to showcase all the hard work you did during branding, and continue to do through promotions, portfolio of work, and daily business activities. Here are some of the top things to keep in mind while crafting your social content:
It’s a place to be genuine: As social media matures, being true to yourself and your core values can be one of the best ways to engage with your audience. Showing your customers the “happy dances” when your business grows, without forgetting to mention the tougher moments, can increase potential customer’s trust as well as genuine liking of your brand.
A place to engage with potential customers: Social networking platforms such are now making it much easier for businesses to engage with their audience. With measurable interactions such as reviews, comments, likes, and views it is possible to see what type of content your customer is enjoying, and to curate your social media plans according to that.
Real time feedback: They even have POLLS! Polls is an awesome feature rolled out by both Instagram and Facebook. Wondering if a customer is going to like a product you want to stock? Ask them in a poll. Trying to decide between two project finishes? Ask people, real time, on social. Not only will you show that you are truly down to earth, you will also have better insight to what your target audience likes.
Option to target ads: Think of it like a billboard in rush hour traffic, only the people sitting in their cars are ALL interested in your business (and bonus, you only have to pay when they actually look at your ad, or click through it). Targeted ads on social open the door to the exact audience that you want them to, and can elevate your digital marketing on many levels. They can drive your audience to your website, to call you, to visit your store, and more. Targeted ads are not free, but they are one of the most powerful tools currently offered by social media platforms.
Ease of Sharing: People will do marketing FOR you if you create good content. With the click of just a button, your target audience can share content that they like from your page with their network, and the footprint from this share has the power to be exponential. This is why we can’t emphasize a not: QUALITY OF CONTENT, not quantity.
Thinking about setting up social pages for your business? Need some guidance on what type of content your target audience would enjoy? Ready to give the whole thing up so you can focus on an alternate aspect of your business’ development?
Get in touch. We can help.